The quality of the address list is critical for the smooth realization of a mailing. We routinely use sophisticated database cleaning methods to improve lists before mailing. Duplicates are recognized and removed using a merge/purge that is second to none. Not only does preliminary data work cut down on waste and "professionalize" the appearance of your mailings, but a refined list also allows you more freedom to manipulate the data. Data cleaning and refielding Residential merge/purge Business merge/purge Upper/lower casing Accent integrity for foreign names & addresses Custom programming for specific marketing applications Title code assignment with first name dictionary, i.e. gender ID Punctuation routes for professional data appearance Store/branch/dealer matrix set-up and maintenance