The system examines the demographic profiles of your existing customers and looks at the neighborhoods where they live. In your next mailing, you can: Focus on the neighbors of your best customers Reach new neighborhoods with demographic profiles similar to where current customers live Save money on postage costs with concentrated mailings to specific neighborhoods Your customers Neighborhoods with concentrations of customers New target demographically-similar neighborhoods 1 Organize addresses into unique neighborhoods,* and identify the demographic profiles in your customer base. 2 Find new neighborhoods in your targeted region or radius most similar to where your current customers live. 3 Divide and organize the neighborhoods into postal carrier routes to maximize postal discounts. 4 Match resident lists with your current file to avoid sending first-time offers to regular customers. 5 Print the pieces, personalize the letters, prepare, sort, and deliver the mailing. * "Neighborhood" is defined as a demographically analyzed census tract block group of 400 households on average. The most currently available data and geographical boundaries are used. Cover your customers' neighbors in an efficient way ZIP codes contain thousands of addresses, even crossing county lines. A neighborhood is delineated by natural boundaries (a major street, stream, railroad tracks, etc.). Expand into new regions Reach prime potential customers living in neighborhoods with demographic profiles similar to those where your current customers live.   Spend less on postage Selections are on the level of neighborhoods, but the mailing output is on the level of carrier route to receive the highest possible postal discounts.   Demographic Profile The information is actually appended to your database and is yours for future analysis. Reports cover: Income Race Occupation Gender Housing Education Age Economic outlook reports per neighborhood You also receive five-year economic projections that show whether your current customers are living in areas of economic prosperity or decline.