Knowing the people in your database means knowing their history and their personal characteristics. We have specially designed systems to segment, profile, and enhance the databases of our clients. DonorProfiles is a system used for years by major fundraisers (see www.donorprofiles.com). RetailProfiles is a new system for retailers using database marketing techniques (see www.retailprofiles.com). Using the principles of RFM and lifetime value analysis, we examine behavioral patterns and make predictive models. Adding reliable demographic data reveals characteristics useful for more precise list selection and media planning. Geocoding Customer profiling List segmentation Market analysis Site selection Mapping Predictive modeling