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    Text Messaging

    Be one of the first to integrate text message marketing into your next direct marketing campaign. Companies such as Subway and Disney are utilizing this technique and some sources estimate that up to 94% of sent text messages are opened. You can send prospects a special message, direct prospects to your corporate website or to their own Personalized URL. As part of an integrated direct marketing campaign, text messaging coupled with direct mail and Personalized URL's/Landing Pages is a can't miss.

    What is it?
    A 145 character plain text message with no SPAM filters to worry about, so your message will be seen once opened by the mobile phone user. There is very little clutter, people are not getting overloaded with texts like they other forms of direct marketing. Traditional grammar rules can be bypassed to fit more of the message in. An unsubscribe option is also included within each message too

    How does it work?
    Mobile phone users can be targeted by geography or by hundreds of demographic & lifestyle selects. Texts are sent out through carrier networks (like ATT, Verizon, Sprint, T-Mobile, etc.) and subject to their approval. Messages are sent through a 5 or 6 digit short code.

    Who should use this?
    Anyone interested in using the latest direct marketing techniques. It is the perfect compliment to a direct mail campaign and even more so with campaigns utilizing Personalized URL's / Landing pages because the web address can be part of the text message.


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